When you see those glossy adds for your favorite burger joint or the best Italian food in town, the food seems to look like it could easily just be taken right off of the page and put onto a plate to be ready to eat. The world of food photography has been one of the faster moving industries over the last few decades and has totally revolutionized itself compared to what it was. Even in the eighties, companies only used drawings or really base level photographs of the food that they were trying to sell because they couldn’t really make the food and the beverages that they were selling look very good and so there was no reason to try to take professional photos of the food because they could never be good enough that it was worth it for the company to use those low grade photographs for their ads.
Over the last number of years though, the technology for how food photography works and the different tools that are not at food photographers disposal means that the total industry has flipped over and now the food and beverage photographs that people can create almost look like they are just a single step removed from being right there in front of you. This can be a very complicated task though. As anyone who has ever tried to take the perfect Instagram photo of their food knows, it is really difficult if not impossible to get a picture to accurately depict the gorgeous food that is in front of you. Of course professional food photographers have far more at their disposal compared to the average food picture Instagramer but still it can be difficult to get the photo of the food to match what you want your customers to see or to think of when they see the food.
The only way to get a decent shot of food that is going to be high enough quality for something like an advertisement is to hire a professional food photography studio like Yechiel Orgel, a professional New York City still live, food and beverage photographer. As someone who has worked in the industry for a while, Yechiel Orgel knows all of the tricks to make that burger look so good you consider licking the page. There is so much more to the process than you might imagine. It is more than just getting the right angle of the food, it is about picking the very perfect piece of lettuce, it’s about getting the lighting just right so that it lights the food but doesn’t wilt and fry everything under it, it’s about putting together a million small little things in order for the food photographer to be able to walk away with a perfect masterpiece. If you ever need your company’s food photographed for an ad or any kind of promotional material, it’s worth it to find a professional food photographer that can make your food look absolutely perfect and delectable.
Over the last number of years though, the technology for how food photography works and the different tools that are not at food photographers disposal means that the total industry has flipped over and now the food and beverage photographs that people can create almost look like they are just a single step removed from being right there in front of you. This can be a very complicated task though. As anyone who has ever tried to take the perfect Instagram photo of their food knows, it is really difficult if not impossible to get a picture to accurately depict the gorgeous food that is in front of you. Of course professional food photographers have far more at their disposal compared to the average food picture Instagramer but still it can be difficult to get the photo of the food to match what you want your customers to see or to think of when they see the food.
The only way to get a decent shot of food that is going to be high enough quality for something like an advertisement is to hire a professional food photography studio like Yechiel Orgel, a professional New York City still live, food and beverage photographer. As someone who has worked in the industry for a while, Yechiel Orgel knows all of the tricks to make that burger look so good you consider licking the page. There is so much more to the process than you might imagine. It is more than just getting the right angle of the food, it is about picking the very perfect piece of lettuce, it’s about getting the lighting just right so that it lights the food but doesn’t wilt and fry everything under it, it’s about putting together a million small little things in order for the food photographer to be able to walk away with a perfect masterpiece. If you ever need your company’s food photographed for an ad or any kind of promotional material, it’s worth it to find a professional food photographer that can make your food look absolutely perfect and delectable.